There's still a problem about the "factory fresh" feeling : when you turn a brand new Mac on for the first time, you also have iLife already installed. I always specify to people I sell my Mac to that iLife is ready. Here's how to complete the "factory fresh effect" :

- When you have just shut the computer down after the introduction video, reboot it in Target Mode pressing cmd-T (hey, you're not already selling a unibody MacBook, so there still is a Firewire port!). - Connect another Macintosh with a Firewire cable. The old one is mounted just like an external hard drive. An expensive 2GHz Core 2 Duo external hard drive. - Use that Macintosh to drag'n'drop iLife suite into the old MacBook's Applications folder. - "Et voilà !"