1. The above market is pretty much "saturated" in the sense there aren't many proprietary UNIX systems left to convert to x86+RHEL. So not much growth potential there.
2. Oracle has their own RHEL rebuild that they aggressively(?) market to Oracle customers. And I guess it makes sense if you have a server to run Oracle DB on, to also use the Oracle RHEL rebuild to avoid the situation where you have a problem and Oracle and Redhat point fingers at each other and nobody takes charge of solving the issue.
3. Cloud. Cloud is obviously big these days, and it seems for one or another reason cloud deployments often choose some other distro than RHEL, be it one of the free rebuilds (CentOS, Alma, Rocky, OEL), or something else entirely like Ubuntu.
While I'm not privy to any RH internal info, it wouldn't surprise me if they're worried about the above trends continuing. Whether this recent change to make life for rebuilds a bit harder will materially affect anything, and if so how, remains to be seen.