At our current electricity prices, if that machine ran at 100W, you'd be spending the equivalent of what you paid for it EVERY month in electricity.
I've always seen Americans, who typically have more space and cheaper energy and fuel suggest people grab 1U servers for $40 etc, and respond just like you did when people ask them _not_ to.
My car also does 50mpg, and I still pay more pay mile for fuel.
In Europe, we need to spend more to buy efficient tech because the running costs require it.