It's modernism, a mental disability that because something looks futuristic, it must be better. One of the main symptoms is an obsession with measurement; a ball maximizes volume to surface, and because that number is more than another number, therefore it is better. Other symptoms of the condition are a complete lack of imagination; a near physical inability to imagine a thing or conjure an experience in your minds eye without it existing. Patients tend to eventually suffer from complete mental sclerosis. It's been an endemic illness since at least the 20th century.