All you had to say was "acquired by the Internet and cable company..."
They had brief clips of Cheddar on the TVs at my local gas station. The voice they used was so annoying that I bet they lost a fraction of their value each time they played it. I wish there was some way to give pushback about this kind of thing that degrades the customer experience and get taken seriously.
It's true... their thesis was to be a post-cable company, and then they end up getting acquired by a cable company... in theory I supposed Cheddar could have pull them into the future, but not looking great...