I recall when baseball first started showing digital ads along the field wall -- at first they specifically made it look like static images, and would only swap out the digital ads during inning breaks (so you couldn't tell at a glance that it wasn't a static physical banner).
Turns out, a lot. Worse yet, we've been habituated into choosing platforms we don't control and taking corporate interests for granted. Once Apple and Microsoft realized that, it became open season for ad nagging. Constant service pop-ups, advertisements for music streaming, notifications begging you to try a different browser, dishonestly promoted search results and data-collection on app launch have all become the norm. We're fully habituated, with the illusion that we "control" things by paying extra for nicer looking advertisements.