> There's no imbalance here: newspapers produce content, search engines/social networks surface and link to it.
As evidenced by the average RoI at Google compared to news organisations.
As evidenced by the average RoI at Google compared to news organisations.
Not a good metric.
The ROI difference is because of both entities being in different industries, and other things unrelated to the power balance. We can similarly compare the ROI of a news organization and say a restaurant and lament that there is an imbalance of power.