I hope the Zenfone 10 does well. And to prove there is a market for smaller phone.
I know I may be in the absolute minority, but even the iPhone 12 / 13 mini is larger than the iPhone 5S, which is larger than the iPhone 4. I just want an iPhone 4 design with some / tiny bezel. ( I dislike Bezel-less design )
We used to be very happy if a phone SKU could do a million unit sales. Now most vendor would stop and suggest the market doesn't exist.