What you have to understand about the contemporary media industry is that their primary business objective is to sell advertisements. Your attention is the product now; the more of it they can sell to advertisers, the more profitable the business becomes. It's much easier to present positive quarterly earnings reports by selling eyeballs and clicks than it is selling pretty much anything else. In the before times, when media companies were primarily in the business of selling content for a monthly or yearly subscription fee, this was much less of an issue.

You can't block access to their most profitable raw material and expect them to just sit and take it.