Imagine it from the perspective of a user who is new to Reddit and downloads one of those apps off the app store (possibly paying money to do so). After they fire it up they'll discover that they can't even use it until they subscribe to Reddit Premium. Due to app store policies the app can't offer the opportunity to subscribe from within the app, so the best they can do (on Android, at least, Apple doesn't even allow this) is to direct the user to sign up for an account and buy a premium subscription on Reddit itself first. Assume they get past this hurdle and then discover after a week or two that in order to continue using that app they have to sign up for a new, separate subscription through the app store so that the developer can get paid. I imagine a not insubstantial number of users would get extremely frustrated by all of this and take their frustration out on either the app developers or Reddit.