We at Adaptive[1] extensively use hurl.dev to automate our testing. All our internal product flows are tested via hurl. It is the best thing that we have ever implemented in our org to stabilize the product. Everytime before we deploy, we run bunch of automated tests written in hurl, for onboarding, signups, critical flows etc. That are containerized and can run in parallel. We have been building internal tools around hurl.dev too.
I really would recommend this tool. Nice thing is even analyst and business users can build these tests as it is fairly easy to pickup.