If you're wondering why it's so expensive, it's a confluence of factors:

- Making things in the us is expensive. This isn't the root cause but leads to the next point...

- Phones are low margin devices. Most consumers are intensely price sensitive. Even if a US-made phone cost only $40 more, it'd still be at a serious disadvantage.

- Therefore, there's no point in competing on price. The batch size of this is limited. Manufacturing has limited advantage of scale. They need to find another hook for value-add.

- And thus, a huge part of the value add of this device is that it's certified "secure", and with a traceable supply chain.

They will probably sell a reasonable amount of these, to interested parties, but this is not likely to be a profit center for them. It's as much as a real attempt at achieving their goals, as it is marketing that furthers their "privacy/integrity" branding goals. Marketing with a real and good product behind it is a great move if you can pull it off, and they seem to be doing a great job!