It's not like the switch from WinRAR to 7-Zip, it's a long ordeal of the (possibly already overloaded) designer learning how to do everything over again. There is very little carry-over aside from general design knowledge; and it may take a very long time for that person to become productive in whatever they choose - which by that time their just-learned software package may be the new software package to hate.
All I mean to express is that it takes a lot more than a money investment. F360 only remains dominant because -- pardon the expression -- they have a lot of us by the balls in some way.
I'd love to break free, but those that pay for my design work will be hard-pressed to understand the sudden drop in productivity, the worse deliverables/renderings/the lessened compatibility with file types/the list goes on.
It feels like the competitors need to cover some ground before a reasonable expectation can be made for the people that have to pay the bills with it to move over.