I sort of agree with this. We’ve been marketed to that we should be happy and that buying <thing|experience> will make us happy. These <things|experiences> will bring pleasure but they don’t create meaningful happiness. As if pleasure and happiness are the same thing. But they are often conflated.

I can’t tell or teach people “how to be happy”. I’m not even sure that’s possible or if it’s something everyone can do or would really want to. But I do know that being hooked on a treadmill of pleasurable experiences isn’t it.