I actually said to my wife yesterday evening that I'd rather ski Polar Star Couloir than found a billion dollar business (a terrible thing to admit on HN) - she was not amused....
[Of course, the right attitude to take is to found the billion dollar business then ski insane couloirs in the Artic ;-) - not that any of these are exactly on the cards at the moment].
[Edit - Apologies for the ski fanaticism, it's the time of year, I start foaming at the mouth when anyone mentions skiing].