Apple has customers who will buy multiple $15,000 configuration Mac Pros without batting an eye. That’s the price of the tool and for what they’re working on (perhaps a $250,000,000 movie) it’s justified.
The Vision Pro, as announced, clearly isn’t much of a consumer product. The price is too high. But that’s not surprising, it does have ‘Pro’ in the name.
When the Vision or Vision Air. come out in a few years for $1000-$1500, that will be the (higher end) consumer move. And by then software will exist.
For now it seems more for executives. Maybe travelers. On The Talk Show Gruber and Panzarino were talking about how useful it would be for working on secret designs or private financial information or HIPAA information in public. You could be in an airline seat or at Starbucks or whatever and work on the information without anyone else being able to see it, unlike a laptop screen.
And it’s not hard to imagine how it might be very useful to architects or certain other businesses that might be willing to spend the money for an expensive tool to buy expensive software if it really helped them out.
I don’t think Apple will have problems selling them, even at $3500. Is it the next iPod? No.
But right now, they have got to be 109% constrained on those insane displays. Nothing else in the headset seems anywhere near as hard to manufacture.