They kept trying to push this "campaign" feature on us, which is an overly-complex auto-refactoring tool that couldn't even support our non-proprietary, well-known build system. For the cost of their license, we instead hired two developers for code refactors, who then went on to make other tooling, and we didn't need to hire someone to babysit their crappy service integration.
I would not say that they had found their niche when speaking to us. Perhaps it has gotten better.