I'm sitting in a sailboat in the boiling heat of Baja. I look forward to a day when I can paint the topsides with this.
Apparently one of the problems here is that the paint has to be "very white", which I assume means that any dirt reduces the effectiveness. So that would be another challenge on the boat.
If there were a way to suspend this pigment in gelcoat in a way that preserved its properties, this would be killer for boats.