First and foremost I want a dead-tree version of the magazine. Call me old-fashioned (and old, for that matter), but I like paper. I've tried the Nook and the Kindle, but they're just not my cuppa.
Second, I want real technology news. I don't want to read anything about smartphones, or cameras, or tablets, or gaming / gaming consoles (my favorite magazine, Maximum PC, does waste too much space on gaming for my tastes), or MP3 players.
Bottom line is that I don't want to be "entertained" by any magazine or podcast. I want to learn something.
EDIT (belated): Always in the market for tech magazine and tech podcast recommendations if anyone has some!