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It’s funny but websites actually compete with Google, since Google wants to keep users in the search engine and not clicking on a web search link, Google will summarize the site’s content to the search query such that the user will not clink on the link to leave the Google search engine

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If I'm not mistake google doesn't get paid for ads unless you click on them. In other words google doesn't charge Ads customers for impressions, only clicks.

I was discussing regular web links. I think Adsense is still PPC, which is a bad deal considering it may not result in a conversion. I’ve only used it when they send me $100 free credits. It tilted in no sales. I actually sold a book in my website last through MySpace, so I’m probably not an expert on any of this.

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