Because they're very much the victims of web designers with the same mindset, and if anyone should be the ones to recognize how unfair throwing minority user groups under the bus can be.

It also doesn't really make strategic sense to focus on the lowest common denominator. Chrome already has that group. The one place they could eke out a loyal userbase is specifically the users that Chrome fails to capture because they have unusual needs or requirements.

They spent some of that budget on getting a freaking sneaker designer to make time-limited theme colo-- sorry, time-limited colorways and did a bunch of popups and cringe copy on it.

Meanwhile, Brave's vertical tabs were done by a single developer.

In addition, this kind of thinking will attrit some of those 5% of users, so repeated application will shrink their market share even further. it's the excel problem: a huge number of features will only be used by a minority of users, but a majority of users use at least one of those features.

And those GPT-3.5 calls ain't cheap.