> Maybe a critical mass is finally forming against bullshit.
Oh, this is surely not it.
The previous mass media has been reacting to the new distributed propaganda machines for a while already, in self-preservation mode. This article is just them trying not to be too confrontational for a change, because it backfired very badly.
I keep hoping that some anti-bullshit memes spread, but when that happens, you won't see them on the mass media for a while.
(And yes, I keep having to remind myself that protections against mass media appeared only after a pandemics of crimes against humanity it helped creating from the WWII to the 80's, and in only very few formats mostly useless against most problems. It's not a given that anti-bullshit memes can spread at all. The future is a dangerous place.)