> The business cards displayed the owner’s name and email address and we used fictitious but commonplace male names for each country.
This is assuming that email is a ubiquitous communication method in all countries, which is not true. USA has a very high email penetration rate, so does Japan (where all phones use email instead of SMS). On the other end of the spectrum, China's email penetration rate is less than 40% [1]. Business in China is conducted over WeChat and phone calls instead of email. If the person receiving the wallet does not have an email account, or doesn't even know what email is, I'd imagine the email contact rate to be quite low.
[1] https://www.twinova.com/email-dead-long-live-wechat/#:~:text....