I think you're missing my point. The early Ruby and Rails community I remember was a collection of very smart and explorative programmers who wanted to build cool stuff with this interesting language. People were trying out DSLs -- sure they could've used LISP -- but Ruby's metaprogramming was inviting and was a reason for the succinct Rails syntax which was a selling point compared to say Java's cumbersome approach.

The speed of trying stuff out (even if it wasn't super efficient) why startups used it. So it was a community of highly productive people sharing their love of building new things. That's my memory of that time period.