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I saw some analysis by a Pokémon YouTuber that they thought Niantic were doing it intentionally because they're planning to launch their own competitor soon which they could make more money on because doesn't use the Pokémon IP

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That wouldn't make a whole lot of sense, they already had Ingress. They were based in the same maps (at one point people were using knowledge of Ingress to find secrets in Pokemon Go).

It really was only because of the Pokemon IP it did/does so well.

They already did, it's called Peridot, launched in May and as you might guess it seems to be an expensive failure.

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