Fast Fashion Emits 10% of Humanities' CO2

For a whole bunch of reasons.

For one, the exaggeration of the CO2 impact -- which reverts back to "between 2 and 8 percent" when we dial back to the stuff it links to, which in turn refer sources which are difficult to track down.

For another - this site is basically greenwashing: convincing people that it's OK to keep buying all this useless crap as long as an algorithm tells them it's "sustainable". As powered by "the secret sauce - AI" no less.

There is no doubt that most fashion items are entirely wasteful have have significant CO2 impact. However there is absolutely no purpose served in pretending to "inform" people that they will be helping the environment significantly by buying slightly less impactful versions of useless crap they probably shouldn't be buying in the first place.

All very nauseatingly stupid and deceptive -- as only the AI industry can come up with.