How does Apple make money with this exactly?
Apple said they cared about your privacy [from others, not from them]. To be clear, I'm trying to be objective. They're not selling individual personal data or recklessly leaking your data. They have promised to keep your data secure, and I think they've often lived up to that promise, especially compared to others (full disclosure: I own a multitude of Apple devices, but I'm not a fanatic).
However, the bottom line here is that using Apple products means you're putting a kind of centralized trust in Apple, and Apple never said they wouldn't take advantage of that trust where possible.
- the person rushing to comment about Apple because there's no way Apple would ever do that
- the person complaining about clearly rushed and motivated comments denying something obvious about Apple
Read up here: https://www.apple.com/legal/privacy/data/en/apple-advertisin...
in no way does my comment deny that there's other ads sold by apple (there are, obviously, e.g. app store search ads), but that's a completely separate issue from the specific iAd program the parent comment was talking about.
Oh wait that’s because they created that rule for others
Go Settings -> Privacy -> Ads
>>You may still be served ads based on the criteria listed below. Your personal data is not provided to third parties.
Contextual Information On the App Store, relevant ads may be selected using your search query, information about the page you're viewing, or the app you're downloading. On Apple News and Stocks, the type of story you read may be used to select relevant ads. In addition, information about your device’s keyboard language settings, device type, OS version, mobile carrier, and connection type may be used to serve ads to you. If Location Services is enabled and you’ve granted permission to App Store, Apple News, or the Apple TV app to access your location, your location may be used to serve you geographically relevant ads in each respective app.