True, but if they have many years of reputation established, they may not want to throw that all away because of Google.
On the other hand if you have a reputation, the search results don't matter that much. People already know that it's a nice resort and not a disaster.
The search results strongly suggest that they have a reputation as the site of a disaster.
Or, I do not know how popular gore/ghost are over there, change the theme. Take your marketing in an entirely different direction. This of course could backfire.