I never watched WWF, now WWE, because I couldn't see any use for rooting for any one of them, since the matches are far more about the super-human "stunts" than about anyone in particular winning. Given how manufactured the fights were, whoever the winner was, was a moot point anyway.
There is a similarity here for sure. Imagine if Hulk Hogan claimed all his moves were genuine hard core painful moves, and not carefully rehearsed to merely look painful.