A company like RapidSSL or GoDaddy would never have cross-signed Let's Encrypt, unless they offered "buy our whole CA business" money.
But selling DV certs wasn't IdenTrust's business model, so they were happy to provide a cross-signature for (according to some speculation elsewhere in this thread) less than six figures. And because of how TLS root certs work, a cross-sig from IdenTrust was just as useful to LE as a cross-sig from one of the ultra-profitable CA's.
It seems IdenTrust has not been killed off.
1 IdenTrust 48.5% 53.6%
2 DigiCert Group 13.1% 14.5%
3 Sectigo (Comodo Cybersecurity) 12.1% 13.4%
4 GlobalSign 6.1% 6.7%
5 Let's Encrypt 5.8% 6.4%
6 GoDaddy Group 4.8% 5.3%
https://en.wikipedia.org/wiki/Certificate_authorityNot at all. Major cert authorities are all selling to businesses, and that will continue to be the case. Letsencrypt's users are almost all in the personal/hobbyist space.
That may have been true in the early days of Let's encrypt. But today, if you're using any of a number of newer hosting options (Netlify, Vercel, Fly.io, etc.) you're probably using a let's encrypt certificate.
Older/more staid companies will mostly still be using certs from Digisign et al., but there's little reason for new companies to pay for that.
How so?
> Netlify, Vercel, Fly, etc.
For the default URLs generated when you deploy an app, sure, but companies using them commercially are all bringing their own domains (with their own certs).
When LE came out they already had multi-year certificates, so they just used those. At the time many were convinced to switch from DV to EV [1] certificates. Since then the (alleged) benefits of EV certificates have vanished. [2]
Thus the argument to spend budget money on thing-we-can-get-for-free is very thin. Sure, there are some die-hards, but since they are literally wasting money they become fewer either each passing day.
[1] DV = Domain Verified which is what LE issues. EV is Extended Verification and costs several hundred $.
[2] Off the top of your head name 3 domins you visit that use an EV certificate. You can't because you can't tell if they do or not. And since no-one cared when you -could- tell, no-one complained when bring able to tell went away.
[3] LAN certificates was the last "hurdle" and that's been automated away as well. So now those spending money on CAs are just using up their budget, and not getting something for it.
From a technical point of view there is no reason a business cannot use Let's Encrypt. The certificates provide exactly the same security. There is really no difference in the encryption you need for a "personal/hobbyist" site or a business site.
Yeah, CAs still successfully convince some businesses to pay a premium, because they don't understand how TLS works. That mostly works because in "business terms" the price is still low.
My employer isn't a heavy user of LetsEncrypt, as AWS's certificate issuance is more straightforward to use when we're already using AWS for pretty much everything. But we still have a few hundred LE certificates that are in active use.