Highly agree. Their interface is not intuitive. If it were then I (with my decades of computer experience) would be able to use an iphone after having never used one. The few times I've tried, I've walked away annoyed that there were so many hidden tricks needed to get basic things accomplished. And to that point, based on this article, it looks like animation is a key crutch in illuminating them. Of course android is following suit now, so once again new users are alienated.