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Also a win for most users, who don't care about this stuff and just want to use free services of quality.

Fake free services. You're paying them with personal information about you and your behaviour.

Indeed. Not even gratis, certainly not libre, unless you consider your personal information to be worthless (and “big adtech” has shown this not to be true).

Which doesn't cost me a dime. Anybody with half a brain knows that TANSTAAFL, you have to pay somehow, but this way doesn't reduce the magic number in my bank.

My information belongs to ME and I should be able to give it in exchange for anything I want. That is my right that was taken away by the EU and now I have it back.

You personally always had the right to give your data to US companies. As a company processing my EU citizen data, you couldn't since that would infringe on my right for privacy.

That's not true. The law restricts what companies can do with my data even after I consent to their treatment of my data.

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