There are really only 3 buyers of banner/display ads when no targeting is available:
1) Huge multinationals - think geico, coke, etc. Broad awareness campaigns
2) Scams, body horror, YMYL, click-trick, etc. This is what you're seeing. Info products, garbage cosmetics and scam courses have such huge margins that they can spend on broad-targeted placements for very cheap CPMs, with aggressive creatives that are A/B tested to death to get people to click. As long as the CPM is cheap, and the CTRs are high enough, the numbers work.
3) "Inexperienced" ad buyers
I'm not commenting or interested in debating the ethics of tracking and the internet data economy, but a side effect of removing 3rd party targeting is that as attribution goes away, buyers of ads pay less since they can't attribute dollars to campaigns, so you have to move to attribution methods more common in radio and TV. And as costs fall, it gives opportunities to the slimey shit you've been seeing.
I have done a reasonable job at fooling Instagram to the extent where they think I'm a woman and I see horrifying ads all the time like the following:
https://twitter.com/AndrewKemendo/status/1676597672667381773
I looked further and the key thing that viewers are doing (based on 600k app store reviews which seem to be mostly real) is trying to "give the girl a chance for once" "help her cause nobody else is" etc...
https://twitter.com/AndrewKemendo/status/1676631706818805771
There are software engineers and designers working full time making this stuff and they should be horrified.
The older I get, the more I can see what Ayn Rand was getting at.
Genuinely, and I’m horrified of all of this, but it’s really something we can change, it’s not hopeless don’t give up humanity.
Why wouldn’t I think that that Rand considered it volume problem?
You are confusing the art for the artist. Don’t do that, you’ll be better for it.
In her view, it would actually be helping right the wrong to accept welfare, especially if you had ever had to pay taxes in the past against your will.
To be clear, I am not trying to argue for, or convince you of her position, but to argue that I believe she faithfully lived by the principles she espoused. In fact, I think much of the problems in her personal life make a pretty strong argument against her philosophy.
Yea, that didn’t register at first because she threw it at him, but I get it now. Wow, that’s pretty low class.
Do something intentionally wrong to goad a smart alec into trying to do it right.
https://en.m.wikipedia.org/wiki/Chumbox
(I.e., the icky health ads are a major category of it.)
https://www.fastcompany.com/90843502/the-chumbox-is-still-th...
https://www.theawl.com/2015/06/a-complete-taxonomy-of-intern...
They're also experts at using psychological warfare like well-positioned faces and expressions to trick your eyes into looking at their general area. That's why every clickbait thumbnail has some form of a face with an extreme expression in it.
Adblockers are the only solution. Whether you go with uBlock or AdNauseam, the only way to make this stuff go away is to make their business model unviable.
You can blame companies like outbrain and taboola for purposefully having horrible advertiser quality standards, and websites who are willing to have that junk on their site. The cycle repeats endlessly, as the horrible sites have.. horrible ads.
"we see" ? Who is "we" ? Your feed is not my feed, and I don't know what you're talking about.
What's up is an algorithm is taking a guess at what engages _you_. It may be failing badly. Although, you noticed enough to comment, and that's engagement! Rage clicks are still clicks. Understand that and you're closer to knowing what's wrong with all VC-funded social media.
But it's not what "we" see. Ad-wise, there is no such thing.
I hate those videos but I got more and more. I think it was because I stopped scrolling and tried to figure out what user was posting those to mute them which the algorithm maybe counted as "engagement".
Or maybe I was more likely to stop scroll the feed and switch tab when those came up, which maybe also counted as engagement.
Etc.
I don't think the algorithm can distinguish like and distaste that good.
Nope, it can not distinguish. It can measure how long you viewed, but not emotional state, It's all "engagement".