I read that the new cheaper ad based Netflix tier was really successful. So maybe a future of all paid products but a cheaper option for a worst experience with ads?
Even if you don't mind the changes to the content, there's a constant pressure driving up costs and driving down convenience to continue avoiding ads. If you're paying for an ad-free experience then you have money, and you're willing to spend it. You are essentially forced into a bidding war for your own attention.