Scale needs to have some purpose. We are not ants or weeds.
IANAHistorian, but my current understanding is that this is the leading hypothesis for the rise of agriculture, and demise of hunter-gatherer groups - settling down to farm the land was, overall, a big quality of life downgrade compared to hunting and gathering, but it also could easily accommodate continued growth of population, wealth and knowledge. In contrast, hunting and gathering lifestyle was a scaling dead end. As a result, agricultural societies were quickly able to overtake and outcompete hunter-gatherers - where by "outcompete", I mean chase away, kill, absorb or even just outbreed them.
To understand that circle back to the original article. People have only recently got their hands on scaling tools (reserved for the upper classes in the past). And now everyone is waking up to the consequence of using the tools, without purpose. Defining purpose as groups get larger and larger, gets more and more complex as Needs diverge drastically. Yet it happens and happens naturally, when and where there is history of members helping each other out.