Tobi announced an AI chat assistant for Shopify merchants today. The breathless video did little to mask that this was released in the wake of laying off thousands of talented people who have gone to work elsewhere in the ecommerce space. While I do think it's fair to say they overhired prior to that, it also seems like they're falling into a pattern of over-correction. I'm sure they'll weather it long-term, but they're going to skid around a lot in the mean time.