Honest question looking for honest answers: What's the value proposition for a consumer to go get one of these things? Obviously it won't be because of the new and exciting frontier of advertising it enables, what's the actual headline feature?
I ask that for the purpose of evaluating the interesting idea that
"the end of OTA may happen before ATSC 3.0 has enough adoption to transform anything."
Because I think that question comes down to the matter of consumer pull. They can push as hard as they want but without a consumer pull it's a hugely uphill battle. I struggle to think of what useful feature can be added to TV streams that isn't already present. I am reminded of the ever-present "oh we can present alternate angles" argument that has been banging around since the DVD era and which I have seen used precisely zero times, for instance; just because some marketer somewhere tries to come up with some bullet point feature to name it as the reason consumers will be pounding down the doors to buy something doesn't mean it's something anyone will actually care about.