"Goldman Sachs asks in biotech research report: ‘Is curing patients a sustainable business model?’"
https://www.cnbc.com/2018/04/11/goldman-asks-is-curing-patie...
https://www.cnbc.com/2018/04/11/goldman-asks-is-curing-patie...
1) milk a dumb problem you've already solved, making very moderate profit, or
2) solve it and move onto more interesting problems, continuing to make money
If you create a startup that after a decade creates an affordable and effective gene theraphy for type II diabetes, and most of people recover, will your startup survive curing only new cases of it? Will it be able to tackle another disease before your coffers dry up?
The question can be viewed as greedy companies wanting to milk diseases forever, or as a sustainability issue. Being able to cure chronic diseases affordably will probably become a new socioeconomic challenge.