Yeah we often think about the free trial vs freemium experience. I really admire apps like FitBod who just let you try out 3 free workouts without needing to commit to a free trial.

Eating healthy is one of the toughest habits to commit to. The benefit of the 7 day free trial is it really pushes people to try it out during those 7 days and see if it's for them. Otherwise you download and think "I'll look at this later" and then never come back to it.

Not saying what we have is perfect and I'm still looking for better options. We're always down to give people a longer trial if they get in touch with us. I get that 7 days won't be enough for everyone.

RE: Instacart integration - we already integrate!