(Especially since a lot of people who don’t like iPhones would have gone to Androids at this point anyway, so current iPhone customers is a somewhat self selecting demographic)
(Especially since a lot of people who don’t like iPhones would have gone to Androids at this point anyway, so current iPhone customers is a somewhat self selecting demographic)
Those people aren't using other phones so they wouldn't know if they'd be satisfied by them.
I would be surprised if iPhone didn't have 90%+ customer satisfaction narrowly scoped to usage of the phone.
The product as hardware combined with software and supporting services are the best money can buy. Apple regularly pushes the smartphone category forward on fronts neglected by other companies.
That said, consumers seem to think more broadly about their experience than just the phone. For example an unexpected failure of an official or 3rd party case might influence overall satisfaction. The article mentions a 3% difference based on 5G availability, as another.
So without an explanation of the carve out, 99% does seem a bit too good to be true.
Apple should publish how these numbers are arrived at. If its a decent measurement it could help set an evolving standard for the category.
> If Apple’s claims of 99% satisfaction were true, it would mean the iPhone 14 was not only the most popular mass market consumer product of all time, but it would also probably make it the most popular anything of all time.
Is it not the most popular mass market consumer product of all time? People spend their lives on their phone these days, and I've never heard anyone say anything about their iPhone. I have one and it's fine. I'm satisfied. I have end-to-end encrypted backups, the battery lasts long enough, the screen is nice to look at, etc. If I like some sort of tech product, it's probably hard to find people that don't.