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[it] made me think Google was expanding into sports team management or something

You actually thought that, or you came up with that as you were deciding to reply to the thread?

It was 100% legit (albeit momentary) confusion as I just happened to see the Google Books update with a completely new icon and name alone on the My Apps page before I heard the news elsewhere. A few minutes later I also got the update for Google Music and I looked into it. Besides the weird "play book/apps" convention, I actually think this a pretty smart branding move for Google overall.

Fair enough. Sometimes I read these things and assume that they are exaggerated for the sake of writing an interesting comment :)

jrockway, you're projecting.

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