I made a point of seeking out various sweet treats I remembered from back in the day that I can't buy where I live now, and discovered they all taste like shit now, having replaced sugar with artificial sweeteners. I went to a pub and ordered "a coke", and the bartender gave me something that vaguely looked like coke. I took a sip and discovered that it tasted like shit. I said "This is not coke. What is this?" He replied "This is Pepsi Max". "Well, Pepsi Max was not what I ordered!" -- I'm assuming that all of this is related to the sugar tax they introduced in the mean time [1].
When they discover the health implication of artifical sweeteners (many of them are already known, but I'm sure we will discover more and more as time goes by) Britain will probably be the country worst hit, and they will have their government to thank for it.
I think it's high time that we start acknowledging that people want access to some kind of a quick/easy/cheap source of gratification, and the nanny state can't just wage war on all of them: There's a tax now on alcohol, on tobacco, and on sugar.
But sugar is the odd one out in this listing, because there's no such thing as "passive consumption" of sugar (like there is on tobacco), and people "high on sugar" don't endanger others (as is sometimes the case with alcohol). The normal rationale when governments limit peoples freedoms is that they limit some people's freedoms, if that serves as a means to preserve other people's freedoms. But with sugar, I just don't see the harm that accrues to anyone except the person consuming the sugar, and so, a government trying to limit people's freedoms to enjoy sugar, is precisely crossing a line that no government of any free people should ever cross.
Also, by taxing alcohol, tobacco, and sugar, you've now weirdly "levelled the playing field". While sugar is clearly the "least bad" of the three, you now no longer have a tax incentive to prefer a Coke Classic to a beer.
[1] https://en.wikipedia.org/wiki/Sugary_drink_tax#United_Kingdo...