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I think in this case "gimmick" was used in the pro-wrestling sense, it basically means "persona".

>In professional wrestling, a gimmick generally refers to a wrestler's in-ring persona, character, behaviour, attire and/or other distinguishing traits while performing which are usually artificially created in order to draw fan interest.

https://en.wikipedia.org/wiki/Gimmick_(professional_wrestlin...

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But wrestling itself, or the act of performing a character, is not a gimmick under any definition of the term.

If you want to adopt this definition from wrestling, which is a domain specific definition to be sure, then tell us what is the gimmick of dril the character?

I think you are guilty of very lazy analysis and you don't know what you're talking about.

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