> but there's also an extraordinarily low level of discussion. I was shocked when I clicked on the first review and realized it was a review - "oh, huh, when did it come out?"

You are commenting on an article in the Verge for a movie which has only been released in Japan and won’t be out in the USA for months. This article is one of many in most western publications. A lot can be said about this movie but having a low level of discussion is definitely not one of them.

What’s the point of a marketing campaign when you have so much organic reach?