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No, the price of apple products is never attractive, and paying for a second cell data plan is ridiculous, but for people who are already paying for that 2nd mobile data plan for their iPad, having a 10x increase in speed is awesome. It stops feeling like your using a mobile internet connection and it feels like you're using a real wired connection or wifi.

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You don’t understand. I’m not talking about the price of the device (which is extremely attractive), I’m talking about the price of the data plan.

I’m not sure how it is in the US but in Germany you just get a second SIM card. Not a second data plan. That would be stupid. But LTE is extremely expensive and has little to no coverage. You wouldn’t get more speed, you would have to pay more first for a very limited benefit.

In USA, Verizon has implemented pretty good LTE coverage in major cities. For their standard cell data plans, they do not charge a different rate for 3G and 4G LTE. Unfortunately, they do try to charge 30$ / month for each device plus an additional 30$ / month if you want to do wifi tether/hotspot, so if you had a smartphone, a tablet and tethering enabled, you'd be paying 90$ per month just for cell data (not including calls, SMS etc.)

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