And no, this is not a technical limitation: case in point, the new Star Trek shows. We've had three of them produced in parallel, sharing some sets and props, and they go full-spectrum - from "every scene is night scene" Picard, through "everything is underlit" Discovery, to "everything is bright well-lit all the time" Strange New Worlds.
The only reasoning I can think of for making what's clearly an artistic choice is that maaaybe it looks better on actual TV. I wouldn't know, who owns a TV these days anyway? But I got one clue - rewatching parts of last season of Picard on a hotel TV, I was suddenly able to make out colors and shapes that I couldn't on a computer screen.
I am going to guess a majority of people in the US live in a residence that contains a TV, probably even a large TV.
I must be odd because I have 6 of them: family room, office, master bedroom, both kids’ bedrooms, and back patio.