> Inspired by the old signages system in Sweden
I am interested in this part. Which signage system does it refer to? It does not immediately ring a bell for me.
I am interested in this part. Which signage system does it refer to? It does not immediately ring a bell for me.
"We started to think about how it would work with different typefaces, then started mood boards with different fonts and pictures – especially of old Swedish signs we'd seen from the 1940s and 50s," said Jesper Robinell, Söderhavet’s head of design.
[1] https://www.theguardian.com/world/2014/nov/14/sweden-sans-de...