The biggest difference from any existing CMS is the integration of a code-editor and Svelte components, but also the on-page editing is more user-friendly than most CMSs or site builders.

Specifically: It’s a monolithic CMS, unlike Strapi, so you don’t need to include an SSG to turn your content into code. And Ghost is more of a full-featured service for online publications where Primo would be better suited for smaller bags, landing pages, and brochure sites.