2. If Apple is going to mainstream the AR/VR market, it's not bad to position as the de facto low-cost alternative (see also Android/iPhone).
2. If Apple is going to mainstream the AR/VR market, it's not bad to position as the de facto low-cost alternative (see also Android/iPhone).
Apple controls the full stack. Processor, operating system, optical system and user facing software.
Meta doesn’t really control much. They’re bound by Qualcomm so can’t optimize the firmware and signal handling, wasting CPU cycles on things that Apple can offload to custom silicon.
They’re bound by Android which doesn’t have a progressive app system like Apple does. So apps are bespoke at the moment or run in a window with hacks. You can’t really do a hybrid app.
They don’t have the ecosystem of apps that keep a user in the headset once the game session is over.
So even though Apple is newer to the field, they can leapfrog metas capabilities for a pro device.
The other aspect is that this market segment has fewer cost considerations. So they’re fighting an uphill battle for a segment that doesn’t care about the only thing they really win on: cost.
The fairer comparison would be Quest 3 (~$500) to AVP (~$3500). Let's see how those two stack up when they are both available.
1. It's recognition that in a match up of "Pro v. Pro" products, Apple Vision Pro trounces Quest Pro
Uh, Vision Pro hasn't been released yet. Its definitely miles ahead in concept (and priced to match); and seems to have got a better idea of the high-end possibilities. Its clearly not a consumer product at that price though.
2. If Apple is going to mainstream the AR/VR market
This is silly. Apple is way behind here. Meta has sold millions of headsets - no way is Apple mainstreaming anything in comparison. We can review the situation in a few years, but lets not get ahead of ourselves.
I'm very pro Apple's vision (ha) here, the Vision Pro is an exciting concept - but could really do without the framing that seems to not see that Apple is a laggard at the moment (possibly for sound strategic reasons though I suspect its a bit of both).
Quest Pro at $1500 is not a consumer product either.
The Quest 2 is doing great (as VR sales go). Does anyone know how well the Pro did? I imagine very poorly.
Quest 3 has a next gen chipset that is rumored to outperform the Quest 2/Pro significantly.
These are primarily standalone devices, and graphics quality is important. The graphics quality is fairly abysmal for the vast majority of games available right now. I have a Quest 2 and Quest Pro.