A lot of their productions are very niche. I mean, Bojack Horseman... absolutely good show, beloved by its fans and more than worth a binge, but was it actually mainstream much outside of the Mental Health Twittersphere?

The worst thing for Netflix is, for none of their original shows they managed to pull off "outside" draw: merchandise/swag outside of hoodies and coffee mugs, books, spin-offs and most importantly fan fiction.